Water Tower gets all dolled up, boosts sales Posted on July 22nd
Goodbye Gap. Hello Glam.
Water Tower Place, the mall that pioneered suburban-style shopping in the city three decades ago, is getting a makeover as competition heats up along North Michigan Avenue.
General Growth Properties Inc., the Chicago-based mall operator that took over Water Tower Place three years ago, has been pouring $35 million into updating the Magnificent Mile icon.
All told, about half of the mall’s 100 stores—or about 248,000 square feet of the 730,000-square-foot mall—are either new or have been remodeled. Among the newcomers, slated to be announced later this summer: Cusp from Neiman Marcus, a boutique from designer Betsey Johnson, an Adidas Sport Performance store, Tous Jewelers, Aeropostale and one of the few U.S. locations for Canada’s trendy clothing boutique Aritzia.
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